NW Web Marketing

Why Rankings Matter for SEO

If you’re in business, you’ve likely heard about SEO rankings. You may know that they’re important for search engine optimization, but do you really understand what they are and why they matter? Let’s take a closer look at SEO rankings, how people search online and why these factors can impact your business.

How do people search?

You, like everyone else, are looking for something.

You’re a person who needs what people search for in general:

  • things to buy
  • things to learn about and improve yourself with (this includes all the self-improvement stuff: diets and exercise routines, home improvement projects and DIY tips)
  • things to do — activities or events like concerts or festivals; these can also be for kids (like a fair or museum visit). And if you have time off from work but don’t have much money? This is where coupons come in! You can use them together with your budget to get more out of your vacation.
  • fun things that make life worth living — entertainment options such as books, TV shows, movies and music.

What are the best rankings

If you’re reading this, I don’t have to tell you that SEO is important. You know it, your boss knows it and everyone else in the world knows it too.

However, not all rankings are created equal. Some rankings are better than others and ranking first on Google can make a huge difference for your business.

I’ll explain why ranking first has a significant impact on traffic and sales in second part of this post but first let me make sure we are all on the same page about what “ranking first” means.

Why do SEO rankings matter?

Rankings on the first page of search results are a great way to get more visitors to your website.

The top 10 results receive about 66% of all clicks. So if you rank in those spots, you’ll be getting most of your traffic from natural search results and not paid ads (unless you’re spending thousands on clicks).

If you rank higher than the competition, this can help increase your lead generation by increasing the number of qualified leads coming through from organic searches.

Pay attention to your SEO rankings and make sure they reflect positively on your site, because they can have a strong effect on your business.

SEO rankings are a measure of how well your site is doing. If you want to see how well it’s doing, look at the search engine results pages (SERPs). The SERPs reflect where you rank for your keywords or phrases and can be a good indicator of how well your site performs.


In this post, we’ve covered some of the main reasons why you should care about your SEO rankings. We’ve also given you some guidance on how to improve them and what you need to be paying attention to as an entrepreneur. In short, rankings matter because they can help your business grow and make more money—or lose customers if they don’t measure up!

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