Google Ads is an ever-evolving platform. In this post, we’ll cover some of the features you can expect to see in Google Ads over the next few months.
Gmail Ads
Gmail Ads is a new way to promote your business, products, and services to Gmail users. You can now reach customers with relevant ads in their inboxes.
- Improved targeting options: With the addition of new dimensions and match types (e.g., product category), it’s easier than ever for you to reach the customers who matter most to you. We’ve also made it simpler for you to use Google Customer Match data in your campaigns—simply upload a list of email addresses from your customer base, and we’ll automatically create lookalike audiences based on those emails’ attributes (e.g., location).
Improved Measurement and Reporting
- New reporting interface. The new reporting interface is located in the “Campaigns” tab of your Google Ads account, and you can use it to get access to a wide variety of reports that will help you measure the performance of your campaigns in real time.
- New dashboard. When you open up a campaign, it’ll show its key metrics as well as how many ads have been created for that campaign and how much money has been spent on them since their creation date (or since the last time they were edited). There are also icons that link to other important stats about each ad group within a campaign: impressions (how many times their ads have been seen), clicks (how many times users clicked on their ads) and cost-per-click (the average amount spent on each click). Each icon includes more details when clicked; for example, clicking an impression icon will bring up details like geographic distribution of those impressions or device type used by visitors who saw an ad before they clicked it (e.g., desktop vs mobile).
- New reporting structure allows greater flexibility
Google Ads now has three primary ways to report on performance: Campaigns, Ad Groups and Keywords/Placements
Promote your Google Posts with Google Ads
Google Ads can help you promote your Google Posts by promoting them on the Google Display Network. When someone searches for something on the Display Network, they might see your Google Post. And if it’s relevant to their search, they’re more likely to click through and read it!
Google Ads can help you reach the right people with your Google Posts by targeting ads based on factors like location, language, interests and demographics (like age or gender).
Google Ads can help you measure the success of your Google Posts by tracking how people interact with them so that you know what content is working best for driving conversions like purchases or signups.
Finally, Google Ads can help ensure that your content is seeing as many eyeballs as possible by automatically showing targeted ads in response to searches related to posts saved in My Account
Increased targeting flexibility for Shopping campaigns
For Shopping campaigns, you’ll be able to set up your own rules and filters for products that are eligible to be advertised. For example, if you want only organic cotton T-shirts in the size of Small or Medium, you can create a filter that automatically excludes any other types of shirts.
This new feature is expected to roll out in stages over the next few weeks.
More control over your Google Ads Search Partners
You can now control which Search Partners you want to work with. You can also choose to limit the number of searches you want your ads to appear on, or turn off a specific Search Partner that’s not performing well for your business.
Takeaway:
Google Ads is the best way to reach customers online. Google Ads is a great way to promote your business. It allows you to reach potential customers with ads on Google Search, YouTube, Gmail, and across the Google Display Network.
Google Ads gives you access to a huge audience of people who are searching for what you offer. If they can find your products or services through Google Ads, it’s likely that they’re interested in buying them! You’ll be able to reach people who are ready and willing to buy from you now—and then deliver those offers at exactly the right time when they’re most likely going through their buying process.
Conclusion
We know that the above-mentioned features will be a big help to many businesses in the long run.
