Google Shopping is a popular way to sell products online, but it’s important to optimize your campaigns. Here are some tips for doing that: Keep in mind that Google Shopping is a paid advertising channel, so it’s important to understand how you’ll be charged When you start a Google Shopping campaign, it’s important to understand …
Strategies to Optimize a Google Shopping Campaign Read More »
Pay per click (PPC) is a powerful search engine marketing tool, but it can be time consuming and challenging to set up. If you’re new to PPC, it’s easy to get overwhelmed by all the terms, strategies and options available. To help get you started with your first campaign, here are four of the most …
If you have a business, it’s likely that you’re thinking about your ranking in search engine results pages. Maybe you’re actively doing SEO for your website or maybe you’ve decided to leave it in the hands of someone else. Either way, it’s important to understand what SEO is and why it matters today—and even more …
SEO is a major part of online marketing, but there’s more to it than just getting your title tag right. There are several things that affect SEO that you might not have considered before. Here are five of them: Title Tags Title tags are the most important on-page SEO factor. They’re the first thing search …
Google Ads is an ever-evolving platform. In this post, we’ll cover some of the features you can expect to see in Google Ads over the next few months. Gmail Ads Gmail Ads is a new way to promote your business, products, and services to Gmail users. You can now reach customers with relevant ads in …
If you’re in business, you’ve likely heard about SEO rankings. You may know that they’re important for search engine optimization, but do you really understand what they are and why they matter? Let’s take a closer look at SEO rankings, how people search online and why these factors can impact your business. How do people …
Why Google Ads? Google Ads can be an effective way to generate leads, but it requires a lot of effort. Luckily, there are a number of ways that you can optimize your ads for lead generation. For example, if you set up your ads correctly and target the appropriate audience segment, then it will be …
10 Reasons to Use Google Ads for Lead Generation Read More »
Both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are popular marketing strategies in today’s digital marketing world. But what is the best strategy to use? Which one is better? In this article, we’ll help you understand the pros and cons of each so that you can decide which is right for you. SEO and PPC …
What’s the Difference Between Long Tail and Broad Keywords? Long tail keywords are keywords that have more words in them. Typically they will have three or more words to make up a long tail keyword, while a broad keyword will be usually one or two words. It’s going to be more competitive and expensive to …
What is an SEO Roadmap? SEO roadmaps or strategy plans are simple documents that describe the exact work your agency is going to take to work on your SEO. They usually include optimizations, new content, link building, technical SEO, and can usually go from one to six months of plans. Why do I need a …
We are looking forward to working together on your next digital campaign. Contact us today!
